Wakeup Call for Executives

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
September, 2010

“This is a wakeup call to executives in any business. The Loyalty Factor is spot on wisdom for creating sustaining value in any business. Loyalty is many times taken for granted or assumed but as Dianne so passionately points out, management must take actionable ownership to create and enhance loyalty in their business. The examples and concepts illustrated provide a structured approach to jump-start the loyalty building process. Building The Loyalty Factor will become a strategic part of running our business.”