The Loyalty Factor: Building Employee, Customer and Brand Loyalty
December, 2010

“Bought the book ‘Loyalty Factor’ on Monday and finished it on Wednesday. This is a must read for owners that are concerned with employee turn over. I bought a second book for a friend that works for a major corporation, which should be a must read for them. Treating everyone with respect and honesty is a must. Great book, wish I had it 25 years ago to have my managers read it.”

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
November, 2010

“What is most amazing about The Loyalty Factor is that through detailed explanations, real case studies, and recent examples from companies of all sizes, author Dianne Durkin shows readers that loyalty truly matters in business and that it can be obtained.

Readers gain insights into the workings of some of the most well branded companies in the nation, and learn how and why these brands have come to be household names. The Loyalty Factor shows that how we each treat each other, from CEO to secretary to part-time sanitation engineer, really does matter and it is quantifiable in the companies' profitability. You reap what you sew.

The Loyalty Factor gives a great overview of how branding came to be such an important force in American business. The first part of the book is incredibly enlightening and interesting in its explanation of loyalty's evolution within our social and business cultures. The book shows that the meaning of and concern for loyalty is different according to the generations. This is important to anyone who manages people of different ages.

Finally, as a small business owner, what I found most valuable about The Loyalty Factor is that the book showed how companies turned problems into successes and gave step by step explanations that I can relate to my own business. I am going to test The Loyalty Factor’s 12-step brainstorming session and it's five-step crisis management plan in my company immediately.

Anyone who runs a business, manages employees, or works with clients or customers needs to read The Loyalty Factor.”

The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
October, 2010

“An invaluable guide to creating an environment that welcomes Generations X and Y into your company and makes the whole organization more successful. Simple, practical and so beneficial - Great tips for every leader and manager.”

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
October, 2010

“The Loyalty Factor is an excellent resource for any company or individual looking to learn more about the value of loyalty in the business world. This book outlines the five essential steps to building the loyalty factor process in order to create an environment that increases employee loyalty and customer loyalty, which then builds brand loyalty.

This book contains clear examples and captivating case studies from some of the most admired companies in America including Best Buy, Tiffany, Southwest Airlines and Whole Foods. With the most powerful form of marketing being positive word of mouth - who wouldn't want to increase the loyalty within their company? This book is a quick and easy MUST - READ! Fabulous advice!”

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
September, 2010

“The Loyalty Factor is an excellent resource for any company executive. Dianne Durkin really “gets it” in understanding what’s going on in Corporate America. With the economic downturn in the past 4-5 years, company executives have been focused on surviving ----and not much attention to loyalty. Now with the emergence of a more vibrant economy, loyalty must be a priority. The Loyalty Factor will focus executives in the right direction."

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
September, 2010

“Successful companies are all about loyalty - from employees, customers, investors etc. The Loyalty Factor provides some great insights on how to build and maintain loyalty over the long haul.”

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
December, 2010

“If you care, it shows much more in one's work. ‘The Loyalty Factor: Building Employee, Customer, and Brand Loyalty’ is a guide for managers and other business leaders in making one's brand and company something that both the employees working for you and your customers feel as if it is something that truly matters. Simple steps can be done to inspire these qualities, and Durkin explains it well. "The Loyalty Factor" is not to be overlooked for the small business leader.”

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
November, 2010

“If you are responsible for managing an organization and a group of people The Loyalty Factor is a must read book. Full of step-by-step guidelines on how to manage and motivate a small or large group of volunteers, employees, and customers by motivating creative and engaging productivity that will help establish brand loyalty.

All business owners or managers in these hard economic times need a professional mentor to share their knowledge while guiding them through the economic land mines so they can survive and at the same time increase their companies revenues. The Loyalty Factor is that mentor.”

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
October, 2010

“The Loyalty Factor is a must read for any individual responsible for managing an organization and a group of people. It provides step-by-step guidelines for how to manage, engage, motivate, and sustain a pool of volunteers, employees, and customers by igniting creative, engaging, productivity that will help establish brand loyalty. In these downturn economic times every business owner or manager is searching for a professional mentor to share time tested case studies and guide them through the economic storm so they can survive and remain profitable. The Loyalty Factor is that guidebook. It is a mentor no business owner can do without.”

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
September, 2010

“Dianne creates a clear and simple roadmap for driving employee loyalty, customer loyalty, and ultimately brand loyalty. And to show that it CAN be done, the book is jam-packed with terrific examples of companies that have done what it takes and succeeded!”

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
September, 2010

“This is a wakeup call to executives in any business. The Loyalty Factor is spot on wisdom for creating sustaining value in any business. Loyalty is many times taken for granted or assumed but as Dianne so passionately points out, management must take actionable ownership to create and enhance loyalty in their business. The examples and concepts illustrated provide a structured approach to jump-start the loyalty building process. Building The Loyalty Factor will become a strategic part of running our business.”

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
September, 2010

“The step-by-step procedure outlined in this book, is a brilliantly simple yet profound formula for successfully creating and maintaining employee, customer and brand loyalty. It is a must read for CEO’s, managers and anyone who wants to improve their organization.”