Not to be overlooked for the small business leader

The Loyalty Factor: Building Employee, Customer and Brand Loyalty
December, 2010

“If you care, it shows much more in one's work. ‘The Loyalty Factor: Building Employee, Customer, and Brand Loyalty’ is a guide for managers and other business leaders in making one's brand and company something that both the employees working for you and your customers feel as if it is something that truly matters. Simple steps can be done to inspire these qualities, and Durkin explains it well. "The Loyalty Factor" is not to be overlooked for the small business leader.”