Comprehensive Examination of the Theory with Practical Tools

The Power of Magnetic Leadership: It’s Time to Get R.E.A.L.
April, 2013
“While some people may be more natural leaders than others, some of the best leaders I have worked with are men and women who went beyond cultivating their own leadership skills and instead created a culture of leadership in their organizations", write president and founder of Loyalty Factor, Dianne Durkin, in her very concise and hands on book The Power of Magnetic Leadership: It's Time to Get R.E.A.L.. The author describes how the concept of magnetic leadership will transform an organizational culture, engage and excite employees, and enhance company performance. For me, the power of the book is how Dianne Durkin combines a comprehensive examination of the theory and role of leadership, with the practical tools and skills needed to develop both personal and organizational leadership capabilities. The book examines the fresh ground of transforming a company culture into one of organizational leadership. Along with presenting this overarching concept as a viable alternative to traditional leadership models, the book includes the practices that create the conditions to develop that vast leadership culture.”