The Loyalty Factor: Building Employee, Customer and Brand Loyalty
“The Loyalty Factor is an excellent resource for any company or individual looking to learn more about the value of loyalty in the business world. This book outlines the five essential steps to building the loyalty factor process in order to create an environment that increases employee loyalty and customer loyalty, which then builds brand loyalty.
This book contains clear examples and captivating case studies from some of the most admired companies in America including Best Buy, Tiffany, Southwest Airlines and Whole Foods. With the most powerful form of marketing being positive word of mouth - who wouldn't want to increase the loyalty within their company? This book is a quick and easy MUST - READ! Fabulous advice!”